DECODE.DESIGN
Building Positive Space

Danielle Elsener

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Cone Denim x DECODE // Interconnected

In today's world, it often feels like we're caught in a never-ending loop. We live in a society that values speed, efficiency, and productivity. This can manifest in a variety of ways, from the constant pressure of productivity to the never-ending stream of information and communication. There is a cultural expectation to constantly be on the go and achieve more in less time.

This unrealistic pace of modern life can lead to a sense of disconnection from oneself, others, and the natural world, as people become more focused on achieving goals and meeting deadlines than on fostering meaningful relationships and engaging in activities that bring them joy and fulfillment.

However, we are all part of a larger narrative, just as pattern pieces are part of a larger picture.

The "Interconnected" collection embodies the idea of returning to interconnectivity through its use of Zero Waste patterning. Rather than the traditional straight lines associated with Zero Waste Designs, this collection rethinks what's possible and offers a beautiful, warped perspective. We are shifting the narrative to carve out a space to explore, have fun, and create positive space.

"Interconnected" is more than just a collection of garments - it's a statement about the importance of continuing to iterate sustainably within the fashion industry. As the cycle repeats itself we have the power to change it.


The Cone Denim x DECODE concept collection is an amazing example of what can be accomplished when all partners in a collaboration put their best foot forward. From the material to the thread and washing, everything was the mmost considered to could possibly be. 


            - Bonzai 100% Post Industrial waste cotton

            - A&E 100% Cotton thread        

            - Jeanologia laser finishing

            - Jeanologia Ozone, Zero Discharge wash













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